Wahiba Yachou

Founder at Tissal · Brussels, Belgium · Marketing & Advertising

Authority Score: 57 · Verified by 21NEWS LEXICON

Wahiba Yachou is a cultural marketeer and social media strategist who helps brands connect authentically across cultures. She studied strategy, storytelling, branding, and digital culture and has translated those learnings into insight-driven campaigns and community work. Over the past 15 years she has navigated digital media and social storytelling, working across cultural institutions and global brands and helping build campaigns that aim for real resonance. Her journey includes eight years at RTBF where she helped launch TARMAC, and she later founded TISSAL, a culture-first strategy and storytelling agency. Today she focuses on identity, media, culture, and social impact to help brands grow with purpose.